Steve and Cheryl Schneider brought more than memories back from their trip to Fiji. They brought back Malava.
Claiming an emerging position between the heady jolt of energy drinks and the nutritional promise of fruit-based beverages, Malava Relax is the world’s first natural juice drink enhanced with Kava and a full compliment of essential vitamins. Malava Relax is available in upscale California retail outlets such as Bristol Farms and is expanding its reach with H.E.B. Markets in Dallas, Houston and San Antonio, Austin, Chicago and New York.
Providing a calming effect with a sense of well being, Malava Relax is made with Certified Organic Kava, an herbal root used widely by South Pacific societies for more than 3,000 years.
Malava Relax is the brainchild of entrepreneur Steve Schneider, a San Diego-based cosmetic dentist. While on a scuba-diving vacation in Fiji with his wife Cheryl, the couple took part in a Kava ceremony, a local custom among Fijians. After they shared the drink made from the Kava root, they experienced a pleasant, relaxing sensation and decided to bring some Kava back to the U.S. After tinkering with various flavors to compliment the exotic taste of the natural root, and joining with Ray Maher, the marketing guru who helped launch Snapple, Malava Relax was born.
Malava Relax is initially available in three flavors: Orange Mango, Pink Lemonade and caffeine-free Brewed Black Tea. Malava Relax Lite, with the same great taste as Malava Relax, but sweetened with sucralose, is available in Cranberry Grapefruit, Sangria and Orange Citrus.
“We decided to launch Malava Relax because we saw an enormous opportunity to create a Kava-based “Good for You” category in this market,” said Schneider, who explains that Malava Relax offers a unique experience as an “anti-energy drink” – a product distinctly different from a rack of me too energy drinks and one that provides a sense of calm and clarity without loss of focus.
You can watch the couple tell their story on The Big Idea With Donny Deutsch:
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